IM Blog

As the first thing any internet user will see when they click on your pay-per-click ad, the landing page is going to make a decided first impression. You have an average of three second to impress your visitor before they will move on to another site. The page needs to be short and snappy. It must give the potential customer a good idea of what the product or service is without overwhelming them, which would make them decide to go back to the previous page to find something more fitting. Making a landing page that has lots of graphics and many menus may take up too much time and deter any further exploration into your product. In other words, marketers should not have the click drag the internet user to their site.

You landing page’s heading needs to be the main draw. Make the font standout by either bolding it, using a larger more impressive font, or changing the color (keeping in mind you do not want a repugnant or painful color). Think of the highlights to your product, and then create a succinct write-up. Make the write-up engaging enough that the visitor will want to know more. Avoid using irrelevant keywords, wordy phrases, and gaudy graphics. These do not further the point and detract from the product. You can include audio, but make sure that it is suitable without being overbearing. You do not want the viewer to go back because the music is too obnoxious or gets easily stuck in the viewer’s head. Including an opt-in form can make the user feel like they have a choice and that their opinion is important. It is a great way to get contact information from the visitors for future business opportunities.

It should not need to be said, but make sure your page is professional. Do not allow any grammatical errors, misspellings, grainy pictures, or the like. Letting this appear on your site will serve as a strong deterrent. Keep the text short and to the point. Make sure all links not only work, but direct the visitor to the right places. Follow all restrictions of the different browsers and operating systems so you don’t alienate any potential customers, like not using flash borders or bright colors. You can hire someone to look over your work, or even have a couple of friends look at it, just make sure to ask for honest opinions.

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