Using Social Networking to Improve Your PPC
The most popular way to conduct ad campaigns online is with the pay per click. The rise of online social networking has brought a myriad of methods for promoting your business while being more personal than just an ad on a search engine website. When done correctly, online social networking can promote your business very quickly through positive online reviews, which are even better than word of mouth since they reach a much wider audience. You can also set up profiles on some of the sites to attract more business. The most prominent of such sites are Facbook Ads, MyAds, and Sponsored Diggs.
You can both market on Facebook and have a permanent page for users to visit to see what others have to say about your product or service. As the most popular and most frequently visited social network, Facebook presents the marketing community with an unrivaled media for reaching people all over the world. Facebook Ads uses this large pool of participates to advertise using pay per click. Marketers can determine which users they want to target, by age, gender, hobbies, or anything aspects that users add to their profiles. By directing your ads to a specific interest group, you should have a better return on your marketing dollar. Facebook Ads is both ease to use and inexpensive.
MySpace is creating a site of their own for pay-per-click ads called MyAds. Currently it is being beta tested, but cost will be based on the number of clicks and per 1,000 impressions models. MyAds has many of the same advantages as Facebook Ads when it comes to targeting specific demographics. As older generations turn to Facebook, MySpace is becoming more popular with the younger generation, ages 18 to 24. This is certainly an important determining factor when deciding which site is right for your business.
The final site to consider is Sponsored Diggs, a bookmarking site for the latest in news, gaming, entertainment, and other social topics. Digg is branching out to include marketing on the site, with advertisement linked to specified Digg articles. The obvious advantage is that you can match your business with current news and people specifically interested in the same subject. However, Digg does allow readers to hide ads they do not want to see, so the time you spend getting your ad posted may not reach your intended audience.
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December 21st, 2009 at 12:30 pm
Yeah, Social Networking is the cheapest way of marketing, But we want to to know how to use it in the smartest way.
January 1st, 2010 at 7:12 am
Now a days PPC is getting more in touch with business development. But most people are scared of scams the most PPC networks do. What is the main thing to avoid from these scams ?