Despite its many names (pay for position, cost per click, pay for performance) pay-per-click ad campaigns are the most popular and most successful marketing method online. Most people have seen the ads that appear on sites like Google when a search is run. Pages of possible sites take up the bulk of the page, but a few possible places where services and products can be bought appear on the top and down the right side of the page. These are the pages that pay-per-click advertising marketers create to attract the attention of people already looking for the product or service. Read the rest of this entry »