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	<title>IM Blog &#187; SEO</title>
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	<link>http://www.im-blog.info</link>
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		<title>The Popularity and Proper Use of Pay-Per-Click Advertising</title>
		<link>http://www.im-blog.info/2009/11/the-popularity-and-proper-use-of-pay-per-click-advertising/</link>
		<comments>http://www.im-blog.info/2009/11/the-popularity-and-proper-use-of-pay-per-click-advertising/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 17:34:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Link populartiy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.im-blog.info/?p=99</guid>
		<description><![CDATA[Despite its many names (pay for position, cost per click, pay for performance) pay-per-click ad campaigns are the most popular and most successful marketing method online. Most people have seen the ads that appear on sites like Google when a search is run. Pages of possible sites take up the bulk of the page, but [...]]]></description>
			<content:encoded><![CDATA[<p>Despite its many names (pay for position, cost per click, pay for performance) pay-per-click ad campaigns are the most popular and most successful marketing method online. Most people have seen the ads that appear on sites like Google when a search is run. Pages of possible sites take up the bulk of the page, but a few possible places where services and products can be bought appear on the top and down the right side of the page. These are the pages that pay-per-click advertising marketers create to attract the attention of people already looking for the product or service.<span id="more-99"></span></p>
<p>One of the main reasons for its popularity with the marketing world is that it does not cost them anything if their links are not used. Another reason to use pay per click is that those who click on the link are likely to be interested in the product, reducing the amount of time wasted on trying to convince people they want or need something they are not already looking to buy. The main benefit to the visitor is that it reduces the amount of spam in their inbox and time wasted on unwanted, irrelevant pop-up ads. However, these advantages can be reversed by inexperienced and unprofessional pay-per-click ads. The use of keywords is a requirement for a successful campaign. Bidding is also important to achieve a higher profile during a search engine run. Keywords are bid on by competing businesses to gain prominence during a search. With the number of people dependent on the internet for shopping, this can be an expensive endeavor. Since keywords can be so costly, it is no surprise that large companies are usually the first to appear after executing a search.</p>
<p>To have a successful campaign, you need to plan. Selecting the right keywords is important, but it is not the only aspect to consider. Sometimes you need to depart from the most popular keywords and use ones that are more specific to your business. This will also spare you some of the high bids required to get the more popular keywords. Once established, you will need to monitor the number of sales versus the number of clicks. If you have a high click count but a low sales you may be using the wrong keywords or have a page that is not conveying the message you want to present. Even if a page is successful, after a while you should create a new version, keeping the marketing fresh. You can even establish a rotational order for ads and occasionally replace the ones that are the least successful.</p>
<p>Research is always important to a successful campaign. However, it is also very important to have a professional critique your site. They will be able to provide you with insight and ideas that you had not considered, as well as point out mistakes. You will want to either retain services or have someone trained to handle it for the life of your campaign to have the highest return.</p>
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			<wfw:commentRss>http://www.im-blog.info/2009/11/the-popularity-and-proper-use-of-pay-per-click-advertising/feed/</wfw:commentRss>
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		<item>
		<title>Building links with new directories</title>
		<link>http://www.im-blog.info/2008/04/building-links-with-new-directories/</link>
		<comments>http://www.im-blog.info/2008/04/building-links-with-new-directories/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 15:53:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Link populartiy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[digitalpoint]]></category>
		<category><![CDATA[directory submission]]></category>
		<category><![CDATA[link building]]></category>

		<guid isPermaLink="false">http://www.im-blog.info/?p=76</guid>
		<description><![CDATA[Directory submission is one of the best link building methods. It is free, easy and you don&#8217;t have to spam your website with links. But it takes a lot of time and many of your links stay unapproved.
The easiest way to avoid dead directories is submiting to new directories. Many webmasters spend a lot of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Directory submission</strong> is one of the best link building methods. It is free, easy and you don&#8217;t have to spam your website with links. But it takes a lot of time and many of your links stay unapproved.</p>
<p>The easiest way to avoid dead directories is submiting to new directories. Many webmasters spend a lot of hours with their new directory, but after some time they start working on other sites and there is no time for directory.</p>
<p>It is easy to find new directories on webmaster forums. My favorite place to find new directories is <a href="http://forums.digitalpoint.com/forumdisplay.php?f=65">DigitalPoint</a>.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Must read blogs</title>
		<link>http://www.im-blog.info/2007/09/must-read-blogs/</link>
		<comments>http://www.im-blog.info/2007/09/must-read-blogs/#comments</comments>
		<pubDate>Sat, 29 Sep 2007 14:03:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Earn with AdSense]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PHP]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://im-blog.info/2007/09/29/must-read-blogs/</guid>
		<description><![CDATA[Today I&#8217;ll write about some blogs which are full of quality articles for webmasters.

NetBusinessBlog.com
NBB was started in Januar 2007. In May 2007 it was sold for 50 000$. Monthly profit is about 1500$ and believe me, they know how to earn online.
John Chow
Online marketing guru John Chow earn unbelieveable big amounts of money online and [...]]]></description>
			<content:encoded><![CDATA[<p>Today I&#8217;ll write about some blogs which are full of quality articles for webmasters.</p>
<p><a href="http://www.netbusinessblog.com"><br />
NetBusinessBlog.com</a><br />
NBB was started in Januar 2007. In May 2007 it was sold for 50 000$. Monthly profit is about 1500$ and believe me, they know how to earn online.</p>
<p><a href="http://www.johnchow.com">John Chow</a><br />
Online marketing guru John Chow earn unbelieveable big amounts of money online and he share tips and trick with us. Read blog, there are many contests, where you can win Microsoft Zune&#8230;</p>
<p><a href="http://www.problogger.net">ProBlogger.net</a><br />
Darren Rowse is a full-time blogger and owner of b5media(company, which publishe and market blogs). I like his tips.</p>
<p><a href="http://www.dailyblogtips.com/">Daily blog tips</a><br />
Another blog with articles about blogging. It helps you make your blog better, more popular&#8230;</p>
<p><a href="http://www.doshdosh.com/">DoshDosh.com</a><br />
Blog full of long and quality articles how to earn money online. Great design with touch of anime.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.im-blog.info/2007/09/must-read-blogs/feed/</wfw:commentRss>
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		<title>Niche research</title>
		<link>http://www.im-blog.info/2007/09/niche-research/</link>
		<comments>http://www.im-blog.info/2007/09/niche-research/#comments</comments>
		<pubDate>Sat, 22 Sep 2007 17:46:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Earn with AdSense]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://im-blog.info/2007/09/22/niche-research/</guid>
		<description><![CDATA[Today I&#8217;ll show you how to find good niches.
1. What do people want?
First you will need to use this tool to find out which keyword are popular with crowds. About 30 search/day is ok.
2. How many competitors do you have?
You go to Google.com and type in your keyword. Than check how many results do you [...]]]></description>
			<content:encoded><![CDATA[<p>Today I&#8217;ll show you how to find good niches.</p>
<p><strong>1. What do people want?</strong><br />
First you will need to use this <a href="http://www.digitalpoint.com/tools/suggestion/">tool</a> to find out which keyword are popular with crowds. About 30 search/day is ok.</p>
<p><strong>2. How many competitors do you have?</strong><br />
You go to Google.com and type in your keyword. Than check how many results do you have. Less results, easier work.</p>
<p>More searches and less results keyword have, better niche is.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.im-blog.info/2007/09/niche-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>List of blog directories</title>
		<link>http://www.im-blog.info/2007/05/list-of-blog-directories/</link>
		<comments>http://www.im-blog.info/2007/05/list-of-blog-directories/#comments</comments>
		<pubDate>Sun, 13 May 2007 10:38:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Link populartiy]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://im-blog.info/2007/05/13/list-of-blog-directories/</guid>
		<description><![CDATA[Blog directories is great free source for traffic. To help you get traffic and save your time I have decided to make list of blog directories.

PR7
BlogCatalog
Bloghub
Blog Flux Directory
Blogarama
Technorati Blog Directory
Blog Rankings
PR6
TopBlogArea
BlogToplist
Blog-Directory.org
BestOfTheWeb Blog Directory
WebBlogALot
British Blog Directory
Bloggeries
Bloggernity
Search4blogs Directory
BlogSweet Directory
FindingBlog.com Directory
Blog Universe
PR5
Photo Blog Directory
Blog Dirs
BlogDup
Best Blogs
Blog Announce
Sex Blog Directory
Blogs in Yahoo! Directory
Add Url Blog
Campaignline Blog directory
eTalking Head Blog [...]]]></description>
			<content:encoded><![CDATA[<p>Blog directories is great free source for traffic. To help you get traffic and save your time I have decided to make list of blog directories.<br />
<span id="more-32"></span><br />
<strong>PR7</strong><br />
<a href="http://www.blogcatalog.com/">BlogCatalog</a><br />
<a href="http://www.bloghub.com/">Bloghub</a><br />
<a href="http://dir.blogflux.com/">Blog Flux Directory</a><br />
<a href="http://www.blogarama.com/">Blogarama</a><br />
<a href="http://technorati.com/blogs/">Technorati Blog Directory</a><br />
<a href="http://www.blogrankings.com/">Blog Rankings</a></p>
<p><strong>PR6</strong><br />
<a href="http://www.topblogarea.com/">TopBlogArea</a><br />
<a href="http://www.blogtoplist.com/">BlogToplist</a><br />
<a href="http://www.blog-directory.org/index.php">Blog-Directory.org</a><br />
<a href="http://blogs.botw.org/">BestOfTheWeb Blog Directory</a><br />
<a href="http://www.weblogalot.com/">WebBlogALot</a><br />
<a href="http://www.britblog.com/">British Blog Directory</a><br />
<a href="http://www.bloggeries.com/">Bloggeries</a><br />
<a href="http://www.bloggernity.com/">Bloggernity</a><br />
<a href="http://www.search4blogs.com/bloggers/index.php">Search4blogs Directory</a><br />
<a href="http://blogsweet.com/">BlogSweet Directory</a><br />
<a href="http://findingblog.com/">FindingBlog.com Directory</a><br />
<a href="http://www.bloguniverse.com/">Blog Universe</a></p>
<p><strong>PR5</strong><br />
<a href="http://www.photoblogdirectory.net/">Photo Blog Directory</a><br />
<a href="http://www.blogdirs.com/">Blog Dirs</a><br />
<a href="http://www.blogdup.com/">BlogDup</a><br />
<a href="http://www.bestblogs.org/">Best Blogs</a><br />
<a href="http://blogannounce.info/">Blog Announce</a><br />
<a href="http://www.blogdirectory.steamysexblogs.com/">Sex Blog Directory</a><br />
<a href="http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_Web/Weblogs/">Blogs in Yahoo! Directory</a><br />
<a href="http://www.addurlblog.com/">Add Url Blog</a><br />
<a href="http://www.campaignline.com/blogs/">Campaignline Blog directory</a><br />
<a href="http://directory.etalkinghead.com/">eTalking Head Blog directory</a><br />
<a href="http://emarketingblogs.com/listings/index.shtml">eMarketing Blogs</a></p>
<p><strong>PR4</strong><br />
<a href="http://www.blogoozle.com ">Blogoozle</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.im-blog.info/2007/05/list-of-blog-directories/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>PR update</title>
		<link>http://www.im-blog.info/2007/05/pr-update/</link>
		<comments>http://www.im-blog.info/2007/05/pr-update/#comments</comments>
		<pubDate>Sun, 06 May 2007 19:52:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[IM Blog]]></category>
		<category><![CDATA[Link populartiy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://im-blog.info/2007/05/06/pr-update/</guid>
		<description><![CDATA[Google toolbar page rang(PR) update is done. Our blog got PR2. I think, we will need to do more agresive promotion and link building.
And our social bookmarking service Zlitt got PR3. It is becoming more and more popular. We demveloped Renuve sharing system for AdSense and every user of our service can earn something.
]]></description>
			<content:encoded><![CDATA[<p>Google toolbar page rang(PR) update is done. Our blog got PR2. I think, we will need to do more agresive promotion and link building.</p>
<p>And our social bookmarking service <a href="http://www.zlitt.com">Zlitt</a> got PR3. It is becoming more and more popular. We demveloped Renuve sharing system for AdSense and every user of our service can earn something.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.im-blog.info/2007/05/pr-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Great resource for bloggers</title>
		<link>http://www.im-blog.info/2007/03/great-resource-for-bloggers/</link>
		<comments>http://www.im-blog.info/2007/03/great-resource-for-bloggers/#comments</comments>
		<pubDate>Fri, 09 Mar 2007 21:53:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Link populartiy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://im-blog.info/2007/03/09/great-resource-for-bloggers/</guid>
		<description><![CDATA[Are you blogger? Do you want more readers on your blog? Do you want to make some money from blog?
I&#8217;m sure, answer to all questions is YES. And there is great site, where you can find articles how to do that &#8211; ProBlogger.net.
]]></description>
			<content:encoded><![CDATA[<p>Are you blogger? Do you want more readers on your blog? Do you want to make some money from blog?</p>
<p>I&#8217;m sure, answer to all questions is YES. And there is great site, where you can find articles how to do that &#8211; <a href="http://www.problogger.com">ProBlogger.net</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Free webmaster tools &#8211; part 1</title>
		<link>http://www.im-blog.info/2007/02/free-webmaster-tools-part-1/</link>
		<comments>http://www.im-blog.info/2007/02/free-webmaster-tools-part-1/#comments</comments>
		<pubDate>Sun, 04 Feb 2007 19:52:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Free webmaster tools]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://im-blog.info/2007/02/04/free-webmaster-tools-part-1/</guid>
		<description><![CDATA[Link Popularity
Useful tool, which helps us save a lot of time. It check number of links in major SE(Google, Yahoo and MSN/Live) and show them on one page.
 Keyword Density
This tool helps us to achieve optimum keyword density. It is about 4-7%.
Technical Bliss &#124; Web Creation Community  &#124; Computer India Forum &#124; Free Browser [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.seochat.com/seo-tools/link-popularity/"><strong>Link Popularity</strong></a></p>
<p>Useful tool, which helps us save a lot of time. It check number of links in major SE(Google, Yahoo and MSN/Live) and show them on one page.</p>
<p><a href="http://www.seochat.com/seo-tools/keyword-density/"><strong> Keyword Density</strong></a></p>
<p>This tool helps us to <span class="contentpaneopen">achieve </span><span class="contentpaneopen">optimum keyword density. It is about 4-7%.</span></p>
<p><a href="http://technicalbliss.blogspot.com">Technical Bliss</a> | <a href="http://www.webd360.com/">Web Creation Community</a>  | <a href="http://www.computerindia.com">Computer India Forum</a> | <a href="http://www.smartbro.com/">Free Browser</a> | <a href="http://www.eruz.com/">Find lawyers</a><a href="http://www.smartbro.com/"> </a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Long tail</title>
		<link>http://www.im-blog.info/2007/01/long-tail/</link>
		<comments>http://www.im-blog.info/2007/01/long-tail/#comments</comments>
		<pubDate>Wed, 24 Jan 2007 17:27:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://im-blog.info/2007/01/24/long-tail/</guid>
		<description><![CDATA[I started my cooking site few moths ago. I wanted to be first for free recipes, but now I know this is too hard.
But this site have lots of recipes on and I get a lot of traffic from keywords, like Biscochito Cookie Recipe.Â  I&#8217;m not talking about 1000 visitors per day, but I [...]]]></description>
			<content:encoded><![CDATA[<p>I started my cooking site few moths ago. I wanted to be first for <strong>free recipes</strong>, but now I know this is too hard.</p>
<p>But this site have lots of recipes on and I get a lot of traffic from keywords, like Biscochito Cookie Recipe.Â  I&#8217;m not talking about 1000 visitors per day, but I get about 3 visitors from these keyword. AndÂ  I have about 50 keywords which bring meÂ  3Â  visitors each = 150 visitors &#8211; this is <strong>long tail </strong>effect.</p>
<p>It is true, I&#8217;ll get about 1000 visitors if I would be on first page in google for free recipes, but it is too hard.</p>
<p>Don&#8217;t forget, if you have duplicated content long tail effect won&#8217;t bring you traffic.</p>
<p><strong>Links</strong>:<br />
<a href="http://www.brokenscript.com">Free url shortening script</a> | <a href="http://wwwd.import-export-guide.com">Trade Leads</a> | <a href="http://www.AdamFletcher.co.uk">SEO</a> | <a href="http://www.costaandsierra.com">Sanlucar de Barrameda rental properties</a><a href="http://www.AdamFletcher.co.uk"></a></p>
]]></content:encoded>
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