While marketers may be able to sneak their ads through the filter system for a while, eventually the website running the ads will realize what the links are doing and will increase the cost per click billed to the marketer. They will also lower your quality score. In time you will have few clicks and the return on the money spent for marketing will not be worth the cost. Direct linking may seem like an easy, effective method of reaching potential customers, but that will only last as long as it is reviewed by a computer; when a person gets around to reviewing the ad, the profit from the site will rapid decline.

If this dissuades marketers from using direct linking, there is an alternative that is more profitable and friendly to the prospective buyer. Vendors can acquire a domain and start posting blogs with information, updates, and reviews of their products on their own. The blog header should include the title used on the clicked ad to direct internet users to the site. This lets them know that they have reached where they expected to be. The review should be very detailed and exact. The more information you provide the more the user will come to understand and compare what they need and expect to what you offer. Ensuring your clients get what they expect and pay for will mean that you are more likely to have repeat customers and that you will be positively rated by the buyers.