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	<title>IM Blog &#187; Marketing</title>
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	<link>http://www.im-blog.info</link>
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		<title>Basics of Small Business Internet Marketing</title>
		<link>http://www.im-blog.info/2010/12/basics-of-small-business-internet-marketing/</link>
		<comments>http://www.im-blog.info/2010/12/basics-of-small-business-internet-marketing/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 03:33:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog tips]]></category>
		<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.im-blog.info/?p=176</guid>
		<description><![CDATA[It is important to know the kind of impact that internet marketing can create to your small business. Web marketing can help to increase the number of customers in your business. This type of marketing provides a stronger approach to your business thus, leading to its success. This marketing seems to provide several advantages rather [...]]]></description>
			<content:encoded><![CDATA[<p>It is important to know the kind of impact that internet marketing can create to your small business. Web marketing can help to increase the number of customers in your business. This type of marketing provides a stronger approach to your business thus, leading to its success. </p>
<p>This marketing seems to provide several advantages rather than the traditional marketing.  First and foremost, this marketing is cheaper yet it also targets more consumers. This type of marketing is easy to manage. There are various resources and tools that are available online which will help to propel your business to greater heights.<br />
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Small business internet marketing and search engine optimization have got a major connection. SEO is like the cornerstone of online marketing. This is because SEO has got a number of processes that are required for these businesses. Some of the processes include researching on keyword, registration with search engine, placing of keyword in tags, texts and descriptions. When you set up a website, the first thing that you should put into consideration is the SEO. The best way to venture into this marketing is to start with the right foot. </p>
<p>You should know that small business internet marketing aims at finding its customers through search engines. You should come up with keywords that are targeting your audience. You are supposed to search and exchange links with the customers who are visiting your website. Some of the search engines that you should target include MSN, Google, Yahoo and Bing. You should focus on making your keywords to be among the highest ranked in the search engines.  </p>
<p>Most of the times, customers tend to visit the results of the sites that are among the top 10. This will help in ensuring that many people visit your website.  The main challenge is to know how to be among the top ranking on the search engines. </p>
<p>Another strategy of improving your small business internet marketing is by targeting social networks. Currently, social networks have become very popular and many people are using them to interact. You should use this as a stepping stone to improve your business. Some of the social networks that you can use include Facebook, twitter and Myspace.  </p>
<p>You can use these networks to discuss the products that your business has to offer. You can convince potential clients why your products are important. This will be an effective strategy of taking your business to the next level. </p>
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		</item>
		<item>
		<title>Building Website Traffic through Article Marketing</title>
		<link>http://www.im-blog.info/2010/02/article-marketing-2/</link>
		<comments>http://www.im-blog.info/2010/02/article-marketing-2/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 17:41:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://www.im-blog.info/?p=154</guid>
		<description><![CDATA[One of the best ways on how to build website traffic is to generate quality articles. Through these exceptionally written articles, you will keep visitor interest at a peak and keep them returning to your website for more. An increase of repeat traffic translates to a bigger possibility of greater profit, and you can therefore [...]]]></description>
			<content:encoded><![CDATA[<p>One of the best ways on <strong>how to build website traffic</strong> is to generate quality articles. Through these exceptionally written articles, you will keep visitor interest at a peak and keep them returning to your website for more. An increase of repeat traffic translates to a bigger possibility of greater profit, and you can therefore turn visitor interest into a bigger bottom line for your online business.</p>
<p>For one thing, article writing is one of the easiest forms of <strong>Internet marketing</strong> to take on. Generate articles that are in line with the product or service you are offering based on your niche. Even if you are a total expert, knowledge can be gained through surfing the Internet and reading up on your chosen subject. This will help you gain more knowledge which you can then translate into quality articles.</p>
<p><span id="more-154"></span></p>
<p>This is how the most successful marketers and online entrepreneurs know <strong>how to build website traffic</strong>. Even articles that are only 400 words long, if interestingly written, can hook your target demographic, hook, line, and sinker. You’ll need to ensure they aren’t any longer than 1,500 words, though, as an overly long article can lose you an audience, as well.</p>
<p>One of the reasons articles are so effective is that people who are predominantly in your target demographic are sure to gravitate toward them in their search for their favorite subjects. This translates to your pre-selling them into your way of thinking – which is to steer them to the subject of purchasing the product or service that you are selling.</p>
<p>With an increasing number of readers and subscribers to your articles, you will be gaining more back links from people who are likely to click on the link leading to your site to check out your business. With more back links, you are liable to increase your search engine rankings, which in turn, will lead more people to your website.</p>
<p>It will also be a good idea to have a call of action included in your articles. This call of action can come in the form of an invitation getting your readers to click on the link leading to your site, sign up for a monthly newsletter, or even purchase your product or service outright. Most successful online entrepreneurs who use article marketing include resource boxes at the end of each article where their call to action is contained.</p>
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		<item>
		<title>Things You Need To Know To Be a Successful Marketer</title>
		<link>http://www.im-blog.info/2010/02/to-be-a-successful-marketer/</link>
		<comments>http://www.im-blog.info/2010/02/to-be-a-successful-marketer/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 15:39:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[10 steps]]></category>
		<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[profitable]]></category>

		<guid isPermaLink="false">http://www.im-blog.info/?p=152</guid>
		<description><![CDATA[If you are wondering how to be a successful marketer, be aware that it is not the easiest thing in the world to do. However, it is easily the most exciting. You will, in effect be starting something wonderful that will earn you a decent means of living. The hard work entailed means that you [...]]]></description>
			<content:encoded><![CDATA[<p>If you are wondering <strong>how to be a successful marketer</strong>, be aware that it is not the easiest thing in the world to do. However, it is easily the most exciting. You will, in effect be starting something wonderful that will earn you a decent means of living. The hard work entailed means that you will have to take in all the details of setting up your <strong>Internet marketing</strong> business, and creating the most effective marketing strategies is ones of the requirements you have to pay attention to.</p>
<p>The secret to <strong>how to be a successful marketer</strong> revolves around a sound marketing strategy. The first thing you need to do is to pinpoint who your target audience is for the products or services you will be promoting. Thorough research is needed to find out which segment of the population will have a demand for your products or services, and if they are likely to purchase them from you. With this information at your fingertips, you will be better able to streamline your advertising efforts to your advantage.</p>
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<p>You will also need to create a marketing plan that includes drawing up a budget. This will allow you to see how much money you actually have to put out for your advertising. More often than not, if you do not have this kind of money to invest, you can still find the ways and means of creating an effective <strong>Internet marketing</strong> strategy without spending a cent.</p>
<p>Bringing the targeted traffic to your site is the goal you need to reach with your <strong>Internet marketing</strong> strategy. One of the ways to do this is to make sure your website link reaches the right people. You can either exchange links with other similar websites, write articles about your niche and submit them to article directories, join forums and groups on the Internet that have particular interest in your sub-market where you can post comments or information containing your linked signature, or make use of social networking sites to gather valuable followers.</p>
<p>While all these methods involve patience and time-consuming hard work, you will be bringing more traffic to your site. More traffic, especially targeted traffic, is beneficial to bringing your <strong>Internet marketing</strong> business to the forefront of awareness.</p>
]]></content:encoded>
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		<item>
		<title>7 steps &#8211; Good ideas</title>
		<link>http://www.im-blog.info/2009/10/good-ideas/</link>
		<comments>http://www.im-blog.info/2009/10/good-ideas/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 14:21:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[10 steps]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.im-blog.info/?p=82</guid>
		<description><![CDATA[The most important part of  internet marketing are good ideas. You have to be creative when you&#8217;re building new website, creating new ads, writting new content for your websites&#8230; And there is always this idea problem. I decided to help you a little bit with idea part of your business and this list of 7 [...]]]></description>
			<content:encoded><![CDATA[<p>The most important part of  internet marketing are good ideas. You have to be creative when you&#8217;re building new website, creating new ads, writting new content for your websites&#8230; And there is always this idea problem. I decided to help you a little bit with idea part of your business and this list of 7 ways how to get ideas came out.<br />
<span id="more-81"></span><br />
<strong>1. Social networking websites</strong><br />
Check Digg.com, Twitter and other social networking websites every day. People link to interesting articles and websites and you may get the idea for your own piece of content. If you don&#8217;t get any good idea, you can just write review of interesting website and your site is updated.</p>
<p><strong>2. Talk to other people</strong><br />
Go out and talk to people. They may told you about thier problem and you can find solution for it and make a lot of money. You can also write blog post about topic you have been discussing with your friends and include their statemets in it. Your content will be better if you include more points of view.</p>
<p><strong>3. Visit gallery or museum</strong><br />
Ideas are often hidden in art or history. Take your time and go to a museum or gallery and relax yourself. You may find the way how to revitalise ideas from stone age and use it on internet.</p>
<p><strong>4. Classes</strong><br />
You should never stop educating yourself. Start visiting pottery class and you may find great niche in pottery business. Or any other class &#8211; they are all full of niches nobody has covered them yet.</p>
<p><strong>5. Read</strong><br />
Go to library and read books. They are great inspiration. You can also read news on internet and discover what world aroud you needs. Go to your news stand and buy magazine about something you have never taught about. Like at classes, you can also find great niches in magazines, too.</p>
<p><strong>6. Blogs</strong><br />
Read as many blogs as you can. People often complain about bad experiences and problems in their life. You can easily find ideas how to improve you business. For example &#8211; you run gym and you read blog where blogger complain about lack of information on gym websites. You can go and write guide how to start visitng the gym, add gallery on your website&#8230; and you may attract few customers which are scared to look stupid when they come to gym.</p>
<p><strong>7. Comptetion</strong><br />
You should always know what your competitor do. For example &#8211; you run online store with baby equipment and your competitor advertise a lot on sports news site. They invest a lot of money in it which means it probably works &#8211; fathers always wants best for their children.</p>
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		</item>
		<item>
		<title>Answer the “Why?” and you’ll find a good niche!</title>
		<link>http://www.im-blog.info/2008/06/find-a-good-niche/</link>
		<comments>http://www.im-blog.info/2008/06/find-a-good-niche/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 13:00:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[serp]]></category>

		<guid isPermaLink="false">http://www.im-blog.info/?p=80</guid>
		<description><![CDATA[When an enthusiastic, rookie internet marketer starts with internet marketing, he follows this far-fetched dream of having his site listed on first page of Google’s search results. Of course, this without a doubt generally is the right goal. But the problem is, a rookie doesn’t understand that the competition is just too hard and their [...]]]></description>
			<content:encoded><![CDATA[<p>When an enthusiastic, rookie internet marketer starts with internet marketing, he follows this far-fetched dream of having his site listed on first page of Google’s search results. Of course, this without a doubt generally is the right goal. But the problem is, a rookie doesn’t understand that the competition is just too hard and their dreams are virtually impossible. They then discover niche marketing and how important it is to target a niche if you’re to be profitable. Next question is of course, what actually is a good niche and how to find one?<br />
<span id="more-80"></span><br />
<strong>What is a good niche anyway? </strong></p>
<p>It doesn’t matter how much we discuss what a good niche is, at the end it comes down to profit. A good niche is, without a doubt, a profitable niche. And “the magic formula” is actually quite simple: find something people are looking for, but other internet marketers aren’t offering enough of. This way, you’ll be able to get high in SERPs, plus, you’ll get the finest quality traffic you can. If you try to sell something, your chances and conversion rates will be higher if the niche is more targeted and narrower, because your traffic will look exactly for what you’re offering.</p>
<p><strong>That’s interesting. So how do I find such a good niche? </strong></p>
<p>The short answer on how to find a good niche is, answer the “Why?” question. By that I mean answering on question “Why is somebody searching for something?”. It basically means stepping out of your shoes and try to see things through someone else’s prospective. You must find out why they really want information they are looking for. I’m sure you’re ready for an example now, so let me give you a few.</p>
<p>Industry: weight loss</p>
<p>Typical keyword: “lose weight”</p>
<p>After the “Why?” question: “lose weight before wedding”, “lose weight for my boyfriend”, “lose weight without fitness”, “lose weight around my thighs”, “fit into my prom dress”, “how to look slimmer on camera”, “how to hide my weight when going out”, “how to look sexy without losing weight”, “how to look better naked”, “how to look sexy on the beach”</p>
<p>What I did to find these good niches was simply ask myself, why somebody would really want to lose weight. I got my answer by trying to go through all kind of life situations and try to see why people really would like to lose weight – what’s their motivation, what are their goals, ambitions and so on.</p>
<p>There are quite a few good ways you can help yourself stepping out of your own shoes and try to see through someone else’s eyes:</p>
<p>* talk to and listen to your friends and family,<br />
* see what people are buzzing about using Twitter and other social media sites,<br />
* go through different ages and life periods (childhood, teenage years, adulthood, senior years) and try to see some typical life events during these periods,<br />
* discover the culture of your market (what is their tradition, their culture, holidays).</p>
<p>Now you’re ready to find a good niche, so go on and make some money using these examples and advices.</p>
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		<item>
		<title>Invest in unique content</title>
		<link>http://www.im-blog.info/2008/05/invest-in-unique-content/</link>
		<comments>http://www.im-blog.info/2008/05/invest-in-unique-content/#comments</comments>
		<pubDate>Sat, 03 May 2008 10:07:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[unique content]]></category>

		<guid isPermaLink="false">http://www.im-blog.info/?p=78</guid>
		<description><![CDATA[At the start of my internet marketing carrier I was building my sites with articles from article directories. Those articles have been already published on thousands of sites. In first few days I got few visitors from SE and than Google marked my site as duplicated and my traffic disappered. All of my time I [...]]]></description>
			<content:encoded><![CDATA[<p>At the start of my <a href="http://www.im-blog.info">internet marketing</a> carrier I was building my sites with articles from <a href="http://www.im-blog.info/2007/05/19/article-marketing/">article directories</a>. Those articles have been already published on thousands of sites. In first few days I got few visitors from SE and than Google marked my site as duplicated and my traffic disappered. All of my time I spent on designing, link building was wasted.<span id="more-78"></span></p>
<p>Than I have realised I won&#8217;t make any money from those low-quality articles and I have decided to write few articles by hand. But English is not my first language and I realised I just can&#8217;t write articles about niches I&#8217;m not interested in. That&#8217;s why I started writing this blog. I read webmaster blogs for a quite a long time and I learned how to write this type of articles.</p>
<p>After few weeks of writing this blog I realised I can&#8217;t make a lot of money from this blog &#8211; internet marketing is very competitive niche and advertisers don&#8217;t pay much. I start thinking about building content sites in niches with well paid ads and low competition. But everytime when it comes to content building I realised I don&#8217;t have enough writing skills to write few ten articles about my niche.</p>
<p>I was searching for solutions on webmaster forums. I bought few content splitters(programs, which makes duplicated articles unique), but the output was terrible(human unreadable content). Then I found one guy who write articles for $5 per piece. Now I create desing, do niche research and link building, but I outsource content writing.</p>
<p>If you want SE traffic you need unique content. So, invest in your content. If you have enough writing skills just write articles, if you don&#8217;t have enough skills like me, outsource content developing.<br />
<!--more--><br />
<a href="http://www.webmasters.am/how-to-make-website">How to Create A Site</a></p>
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